I was honored to work alongside a passionate and driven Executive Committee — a group of student leaders who oversaw every aspect of TEDxUP, from outreach and transformation, logistics to partnerships and marketing. Within this collaborative environment, I operated as the Head of Media, coordinating closely with other heads to align media output with event goals, timelines, and the TEDx brand standard.

One of my favorite projects during my tenure was designing the complete visual identity for the TEDxUP Talent Show. This included the official event poster (digital and print), custom graphics for on-stage visuals, branded performance announcement posters, social media countdown and engagement templates, digital tickets and screen overlays.

Content Strategy and Creation

Contributed in developing media and marketing plan that aligned with the TEDXUP’s experiential event’s

vision, crafting engaging visual, written, and digital content - online and offline materials for
promotion.


Media Engagement

Boosted the event’s visibility and engagement by interacting with the community to build a strong 
organisational presence.

Ensured consistent representation of the TEDx brand

through innovative media campaigns and content that
resonated with the event’s target audience.

Event Planning and Coverage

Directed live media coverage, including interactive immersive

experiences during the event, capturing and broadcasting key
moments across digital channels to enhance the TEDx experience

Post-Event Media

Managed the creation of post-event media, including

Newsletter and promotional materials that amplified
the TEDXUP event message