Music Publication: playlistsbymolly or alta3gor
Role and Contribution
-
“Faceless” Content Creator and Curator
- Period: July 2022 - Present
Account Creation & Concept:- Created the “PlaylistsByMolly“ account to support and promote my favorite global artists. The account has become a dedicated space for curating playlists and music discovery, fostering a community of music lovers across multiple platforms, including TikTok, Spotify, YouTube, and Apple Music.
Growth & Reach:
- Successfully grew the account to over +35,000 followers/supporters across TikTok, Spotify, YouTube, and Apple Music. The account has become a hub for music enthusiasts looking to explore new sounds and connect with like-minded people.
Aesthetic & Layout:
- Designed and curated the account's aesthetic and layout, ensuring a cohesive, visually appealing presence
across platforms. The design reflects a carefully crafted style that complements the content and enhances the
user experience.
- Designed and curated the account's aesthetic and layout, ensuring a cohesive, visually appealing presence across platforms. The design reflects a carefully crafted style that complements the content and enhances the user experience.
Community Engagement & Management:
- Operate the daily management of the account, engaging with followers, responding to inquiries, and building a loyal community. The content involves playlist creation, music recommendations, and spotlighting up-and-coming artists.
Impact & Recognition:
- Fostered significant engagement, with over 1.2 million collective likes, and a consistent growth in followers and community interaction, reflecting the positive reception of my curated playlists and the music shared through the platforms.
Playlistsbymolly on Spotify (and Apple Music)
Role:
-
Independent Playlist Creator and Curator
Highlights:
- Curated a collection of playlists tailored to diverse moods, genres, and themes with over 700 save.
- Built an engaged listener base by creating unique auditory experiences.
- Leveraged design and storytelling skills to craft eye-catching playlist covers and descriptions.
- Utilized analytics to understand audience preferences and optimize playlist content for reach and engagement.
- Collaborated with other music enthusiasts and artists.
NOTABLE CAMPAIGNS
Promotional Campaign for Faye Webster | Secretly Canadian
Campaign Reach: 6.1 Million Views on TikTok
Role: Creative Lead / Influencer (behind Playlistsbymolly)
Client: Secretly Canadian
Artist: Faye Webster
Platform: TikTok
Campaign Launch: 11 December 2022
Reach: 6.1 million views on TikTok
Overview:
Role: Creative Lead / Influencer (behind Playlistsbymolly)
Client: Secretly Canadian
Artist: Faye Webster
Platform: TikTok
Campaign Launch: 11 December 2022
Reach: 6.1 million views on TikTok
Overview:
This ad campaign was designed to showcase Faye Webster's unique music and brand identity, leveraging the popularity of TikTok to connect with a younger, music-savvy audience. The campaign was part of a larger marketing initiative to promote Faye's “Atlanta Millionaires Baby” and gained significant traction, amassing over 6.1 million views across TikTok.
Key Responsibilities:
Shot, and edited promotional content, incorporating elements such as lyrics .
Managed media strategy for TikTok, including targeting specific trends and optimizing video formats for maximum engagement.
Worked closely with Secretly Canadian’s social media in promotion.
Key Responsibilities:
Shot, and edited promotional content, incorporating elements such as lyrics .
Managed media strategy for TikTok, including targeting specific trends and optimizing video formats for maximum engagement.
Worked closely with Secretly Canadian’s social media in promotion.
Creative Approach:
Employed a combination of cinematic shots and music, to create a visually captivating experience that resonated with the audience.
Integrated TikTok features to ensure the content was aligned with the platform’s native style and user expectations.
Results:
Achieved over 6.1 million views on TikTok.
Increased visibility for Faye Webster's music and amplified fan engagement.
Received positive feedback from both fans and industry professionals for effective use of the platform.
Skills Utilized:
Video Direction & Production
Social Media Marketing & Strategy
Creative Campaign Development
Brand Identity Creation
Employed a combination of cinematic shots and music, to create a visually captivating experience that resonated with the audience.
Integrated TikTok features to ensure the content was aligned with the platform’s native style and user expectations.
Results:
Achieved over 6.1 million views on TikTok.
Increased visibility for Faye Webster's music and amplified fan engagement.
Received positive feedback from both fans and industry professionals for effective use of the platform.
Skills Utilized:
Video Direction & Production
Social Media Marketing & Strategy
Creative Campaign Development
Brand Identity Creation
Tools Used:
Adobe Premiere Pro (for editing)
TikTok Ads Manager (for campaign targeting and tracking)
Adobe Premiere Pro (for editing)
TikTok Ads Manager (for campaign targeting and tracking)
Promotional Campaign for KAYTRANADA | ARXNA for Milk + Cookies
Campaign Reach: 80 Thousand Views on TikTok
Role: Creative Lead/Influencer (behind Playlistsbymolly)
Client: ARNXA in collaboration with Milk and Cookies Festival
Artist: KAYTRANADA
Platform: TikTok
Campaign Launch: 31 October 2024
Reach: +79000 views on TikTok
Overview:
This ad campaign was crafted to spotlight KAYTRANADA's upcoming tour in South Africa in January 2025 and signature sound, leveraging TikTok's dynamic and interactive platform to engage with South African audience. The campaign supported KAYTRANADA's headlining performance with Milk and Cookies Festival, delivering a strong brand presence and exceptional reach, culminating in +79000 views.
Key Responsibilities:.
Promoted the Upcoming KAYTRANADA Festival on Playlistsbymolly page for ARXNA’s Brand Strategy team.
Orchestrated a TikTok media strategy, integrating audio and visuals to amplify engagement.
Creative Approach:
Highlighted KAYTRANADA’s rhythmic, genre-defying sound through visually striking and rhythmically edited content.
Results:
Garnered over 80000 views and +1200 Shares on TikTok.
Elevated the upcoming KAYTRANADA's Festival with Milk + Cookies’ visibility among South Africans audiences and music enthusiasts.
Earned high engagement from fans and collaborators .
Skills Utilized:
Photo Direction & Production
Social Media Marketing & Strategy
Creative Campaign Development
Brand Integration
Tools Used:
TikTok Ads Manager (for campaign analytics and optimization)
Role: Creative Lead/Influencer (behind Playlistsbymolly)
Client: ARNXA in collaboration with Milk and Cookies Festival
Artist: KAYTRANADA
Platform: TikTok
Campaign Launch: 31 October 2024
Reach: +79000 views on TikTok
Overview:
This ad campaign was crafted to spotlight KAYTRANADA's upcoming tour in South Africa in January 2025 and signature sound, leveraging TikTok's dynamic and interactive platform to engage with South African audience. The campaign supported KAYTRANADA's headlining performance with Milk and Cookies Festival, delivering a strong brand presence and exceptional reach, culminating in +79000 views.
Key Responsibilities:.
Promoted the Upcoming KAYTRANADA Festival on Playlistsbymolly page for ARXNA’s Brand Strategy team.
Orchestrated a TikTok media strategy, integrating audio and visuals to amplify engagement.
Creative Approach:
Highlighted KAYTRANADA’s rhythmic, genre-defying sound through visually striking and rhythmically edited content.
Results:
Garnered over 80000 views and +1200 Shares on TikTok.
Elevated the upcoming KAYTRANADA's Festival with Milk + Cookies’ visibility among South Africans audiences and music enthusiasts.
Earned high engagement from fans and collaborators .
Skills Utilized:
Photo Direction & Production
Social Media Marketing & Strategy
Creative Campaign Development
Brand Integration
Tools Used:
TikTok Ads Manager (for campaign analytics and optimization)