Creative Publication: Curatorplug  (currently paused)

Role and Contribution

• Founder & Creative Lead: Designed, compiled, and curated the entire publication from concept to development.
  
• Visual Identity: Conceptualized and executed all visual elements, including the layout, color palette, typography, and brand identity.
  
• Editor: I curated, proofread, and refined written content, ensuring clarity, tone, and style aligned with the publication's vision while managing deadlines and collaboration efforts.
  
• Slogan Creation: Authored the publication’s slogan, “Curating Craftsmanship in Culture” to encapsulate its ethos and vision.

Overview

• Purpose: A digital publication celebrating African culture, voices, and talent.
  
• Content: Curated articles, features, and visuals that spotlight emerging creatives and untold stories from the continent across creative sectors such as music, art + culture, fashion, film + television, literature and podcasting.
  
• Target Audience: Art enthusiasts, cultural advocates, and a global audience interested in authentic African narratives.

Design Highlights

• Cohesive Aesthetic: Ensured consistency across pages to maintain a professional and engaging reader experience.
  
• Innovative Layouts: Strategically designed visuals to highlight key content and keep readers immersed.
  
• User Experience: Focused on accessibility and ease of navigation for digital consumption.

Creative Process

• From ideation to execution, all aspects of this project, including sourcing content, graphic design, and branding, were executed independently.
  
• Leveraged tools like Adobe Creative Suite, Canva, Keyword Surfer and Figma to bring the vision to life.

Impact

• Successfully established Curatorplug as a unique platform fostering connections between African creatives and a global audience.
  
• Recognized for its compelling storytelling and visually striking design.

Curatorplug on TikTok

• Created and executed a consistent content strategy tailored to highlight creative projects and collaborations.
• Partnered with film directors and videographers to promote high-quality, cinematic short-form content.
• Managed the end-to-end content lifecycle, including editing, media syncing, and publishing.
• Leveraged trending audio and hashtags to increase visibility, driving significant engagement within the niche art and film community.
• Analyzed performance metrics to optimize content and refine strategy, achieving steady growth and audience retention.